Phil Scherer
Creative Direction & Design
WELCOME
I work as a creative strategist, mentor, and hands-on designer to build healthcare brands that spark change
WORK
ABOUT
Great creative gives.
Empathy for our customer's real-life experience is at the core of all the work I do, from the fundamentals of brand-building to the particulars of crafting digital experiences. I strive to create campaigns that give people something meaningful, whether that's empowerment, insight, hope, or a good laugh.
That purpose is what has enabled me to motivate teams and make the work that wins pitches and awards.
Through 20 years in healthcare marketing, I've led creative at every stage, from branding, DSE, and launch, to relaunches and brand extensions. I've worked across categories, both global and domestic, from high-science HCP accounts to high visibility DTC broadcast and social campaigns.
WHAT I DO
Guide
Create an environment where creatives are supported and challenged to bring forward new ideas. Respect our people's intelligence, dig deep during reviews, and elevate the thinking.
Create
Continually strengthen our ability to execute at the highest levels of craft, work in every medium, use every new technology, and deliver quality that the customer can feel.
Grow
Dive into new opportunities and learn quickly, be decisive and create! Enjoy the intensity of working with the team to pursue new business.
Partner
Demonstrate total commitment to our collective success, and deliver what partners and clients need without fail.